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Dr. Taewon's Courseweb!

Associate Professor of Marketing and International Business
McCoy College of Business Administration
Texas State University

Taewon has been teaching at Texas State since 2003. His teaching and research interest spans international marketing, entrepreneurial marketing, and corporate communications. He has published over 25 research articles in academic journals such as Journal of International Business Studies, Industrial Marketing Management, Journal of Marketing Theory & Practice, Supply Chain Management, International Marketing Review, and Journal of Global Marketing, among others.

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